Heron is more flexible and customizable at lower cost than a typical fund of funds, while still giving you access to the other key features of the Fund of Funds structure, notably low operational burden and a single tax form.
A fund-of-funds is a one-size-fits-all specific product. Heron is a tech platform to help you automatically get a personalized portfolio designed to achieve your goals.
Because we use technology to manage everything, Heron can also be well below typical fund of fund fees (plus Heron has no performance fee). We have no relationships with the funds on the platform, and are not incentivized to sell you any particular bundle. We just simplify the process for you to access private market exposure.