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Why is my personal data needed and collected?

At Heron Finance, we understand the importance of privacy and security when it comes to personal data, and we take our responsibility to protect your information seriously. The collection of personal data, including your Social Security Number (SSN), is required by law and guided by our commitment to offering secure and personalized financial services.

As a registered investment advisor (RIA), we are required by law, particularly under SEC regulations, to collect certain personal information. This includes–but is not limited to–verifying your identity (Know Your Customer, “KYC”), ensuring adherence to anti-money laundering (AML) laws, and confirming your status as an accredited investor.

Your Social Security Number is needed for identity verification and tax-related purposes. It is a standard requirement in the financial industry to prevent fraud, comply with tax reporting requirements, and ensure that investment opportunities are offered to eligible individuals only.

We adhere to a strict privacy policy that outlines how we use and protect your personal information. We do not sell or rent your information to third parties for marketing purposes. Data usage is confined to what is necessary for providing and improving our services, complying with legal obligations, and ensuring the security of our platform. Learn more about our privacy policy.

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